Full-stack UX • Chicago

I’m a systems-thinker and collaborative problem-solver.

Currently with LegalZoom designing seamless experiences for small business owners navigating complex compliance requirements.

Service design to define & solve customer problems

  • Legacy systems incurring tech debt over time pose a challenge to innovation for LegalZoom, a company seeking to modernize its technology. I conducted in-depth service design mapping to inform our approach to introducing new means of self-service functionality for the customer.

  • - User research: listening to customer care calls and synthesizing themes

    - Service blueprint mapping

    - Scoping MVP requirements, influencing the roadmap

    - Prototyping

    - UI design / developer handoff

Launching a Help Center

  • Help Center MVP: the first step in a greater customer success effort.

  • - Competitive analysis

    - Usage data synthesis

    - Taxonomy creation

    - Navigation & way-finding

    - Information architecture

    - CMS design

    - UI design

Improving discoverability & findability for a news site

  • This project involved redesigning navigation, taxonomy, and content strategy for a news site, aligning more closely with the user's mental model as well as improving way-finding and discovery.

  • - Information architecture

    - Navigation & way-finding

    - Taxonomy creation

    - CMS design

    - User interviews and synthesis

    - UI design

Experience

I’ve been a full-time, in-house Product Designer since 2020. I’m well-versed in agile software development and have experience working with both small and large product teams.