Redesigned RT Connector’s policy binding experience to support a new B2B2C signature and payment flow. Owned workflow mapping, prototyping, and agent testing, and influenced platform strategy around bind tracking at the executive level.

Led the end-to-end design of LegalZoom’s Universal Checkout, consolidating seven separate checkout experiences into a single, configurable system. Audited legacy flows, prototyped mobile-first checkout solutions, and designed scalable payment and subscription management, creating a transparent and modernized commerce experience that improved usability, reduced errors, and set the foundation for future growth.

I transformed LegalZoom’s low-performing upsell carousel into a personalized, stage-based Business Toolkit that better aligned with how early SMBs think and learn. Grounded in user research and iterative prototyping, the redesign boosted engagement, unlocked new product discovery, and drove up revenue for key partner offers.

I designed MVP Data Profiles for Morning Consult, transforming large economic and political survey datasets into bite-sized, consumable, and interactive insights for customers.

I designed a SaaS company’s first Help Center from the ground up, creating a centralized, self-service support hub to reduce churn, improve onboarding, and empower customers. I led taxonomy creation, navigation, information architecture, and the front-end CMS UX, collaborating with engineers to quickly launch an MVP, setting the foundation for a scalable customer success function.