Full-stack UX • Chicago

I’m a systems-thinker and collaborative problem-solver.

Currently with LegalZoom designing seamless experiences for small business owners navigating complex compliance requirements.

Service design to identify & solve order tracking problems

  • Legacy systems incurring tech debt over time pose a challenge to innovation for LegalZoom, a company seeking to modernize its technology. I conducted in-depth service design mapping to inform our approach to introducing new means of self-service functionality for the customer.

  • - User research: listening to customer care calls and synthesizing themes

    - Service blueprint mapping

    - Scoping MVP requirements, influencing the roadmap

    - Prototyping

    - UI design / developer handoff

Launching a help center from zero-to-one

  • Help Center MVP: the first step in a greater customer success effort.

  • - Competitive analysis

    - Usage data synthesis

    - Taxonomy creation

    - Navigation & way-finding

    - Information architecture

    - CMS design

    - UI design

Designing a toolkit for small business owners

  • Small business owners are constantly learning new things on the fly. I designed a surface structured around operating stages to help them anticipate what tools they need to set themselves up for success.

  • - User research & synthesis: customer interviews, card sorting

    - Low fidelity ideation & development of framework, design principles

    - AB testing

    - User testing

    - High fidelity prototyping

    - UI component design

    - Launch monitoring & iteration

Experience

I’ve been a full-time, in-house Product Designer since 2020, with experience in B2B SaaS startups as well as B2C organizations. I specialize in highly-regulated industries like legal tech, financial services, and data services, collaborating with product teams to solve complex problems. My strengths are storytelling and applying a systematic approach to challenges.